Gianni Clocchiatti

Gianni Clocchiatti Innovation advisor and creativity coach, HR consultant, writer and trainer, he teaches creative techniques to master's degrees. He leads creativity and communication laboratories and manages customized training for public institutions, international organizations and companies. His passion is to lead the change whether in the processes and the products, or in people.

Inspirer of the Italian School of Creativity he began his activity as a manager in multinational companies and continued in an international design agency where he met product innovation, marketing and creativity. He has continued as an adviser assisting new companies during their start-up and he has founded Eticrea, a lively structure which enjoys engaging itself in organizational improvement, in strategic innovation and in personal development using the experiental training, personal coaching and laboratories of creativity.

He participate as a leader to Crea Conference in Italy and the Colloque de Créativité at the University of Paris. He takes advantage of the approach as a facilitator of creative problem solving that developed into an innovative version: The Creative Solution Finding. He is a member of Créa-France, Association française pour le dévéloppment la Créativité, He is 'FourSight Certified Advanced Trainer and HR Development Potential Analyzer from KHC. Recently he published the books: “Creatività per l'innovazione”, "99 idee per trovare idee", "Fare Innovazione Diffusa" by FrancoAngeli Milano, “L'amore al tempo dello spread”, by Giuffré Editore Milano, “Con parole semplici” by Melampo editore Milano. It’ also the author of plays.


High Ideator & High Implementer = “Driver”


Drivers play with lots of possibilities, and when the spirit moves, they leap to action.
They have no shortage of ideas, and when they get excited about a particular idea, they put great energy into implementing it. In the Driver’s mind, there is little time to take a breath between the birth of an exciting concept and its implementation. Around Drivers at their best, ideas seem to burst into fruition. Of course, this can happen at the expense of a more deliberate approach to assessing the challenge at hand. Drivers don’t tend to dawdle over researching and defining the problem. Nor are they very patient with analyzing and refining their ideas. The Driver’s strength is the ability to generate lots of possibilities and the confidence to march those ideas right into reality, half-baked or not. Drivers may do well to collaborate with Clarifiers and Developers who can help them to focus on the right problem and be more selective about what ideas they push forward. They can benefit from spending a little more time checking the facts and refining ideas

The Italian School of Creativity

The publication of Créa Université, img 0004The publication by Créa Université, an association organising educational programmes on creativity at the Descartes University of Paris, introduces the main European and international proponents of creative thinking of the last century.

It includes: the “precursors”, who have contributed to the main theories and applications of creative thinking since the beginning of the twentieth century; the “theorists”, who have developed models and theories on the basis of their studies; and, in the third section of the book, the “professionals” of creativity who have applied the methodologies, techniques and theories to different contexts and situations. The third section also presents a number of schools, mainly the Anglophone school linked to the Buffalo school in the States and the Francophone school which refers to the French, Belgian and Quebec’s/French Canadian schools. Additionally, the section mentions the Japanese, Russian, Dutch, German and Italian schools. Within the context of the Italian school of creativity, the book highlights some key exponents who have developed a unique style able to merge well-known theories with new and original ones. Among these, we can find: Gianni Clocchiatti, consultant on innovation, group facilitator, writer and trainer. His book, Creatività per l’Innovazione (Creativity for Innovation) brought a new and fresh contribution to the world of creativity, developing an innovative and original methodology: the Creative Solutions Finding; Gianni Rodari, teacher and writer, who has applied creativity to the world of pedagogy and children. His book, La Grammatica dell’Innovazione, 1997 (The grammar of Innovation) is very famous. Another Italian exponent is Nicola Piepoli, a professional with a high expertise in statistics and market research, who has created the Eureka cards. Finally, the book mentions Matteo Catullo, one of the people who has inspired Crea Conference, an annual seminar taking place in Sestri Levante and gathering hundreds of people from all over the world.